Pricing

Free while in beta

Latent is in beta and everything is free: no plans, no prices, no credit card.

What does Latent cost?

Latent is free while in beta. There are no plans, no prices, and no credit card. Everything the studio does is included: image generation, editing, captions, and publishing to Instagram, Facebook and LinkedIn.

The whole studio

What the beta includes

The beta includes the full studio: image generation in ten styles, fidelity to your own reference photos, editing, captions written to match, publishing to Instagram, Facebook and LinkedIn, and post metrics.

  • The full studio, in the browser

    Nothing to install. You sign in, and the studio, the library and publishing are one place.

  • Ten styles

    Ten looks to generate in, each one named, each one holding across a set of pictures.

  • Fidelity to your own photos

    Attach up to nine pictures of your product and every generation follows them: the shape, the colours, the materials, the finish, the logos and the words on the label.

  • Editing

    Paint over the part that is wrong and describe the fix. Everything you liked stays as it was.

  • Captions written to match

    Each platform gets its own caption, written from the same prompt as the picture.

  • Publishing to Instagram, Facebook and LinkedIn

    Posts go out from the place they were made: now, at a time you choose, or in your queue.

  • Post metrics

    What came back after a post went out, beside the post it came back for.

Our costs, not your price

What a generation actually costs

These are our costs, not yours. This is what we pay the image model for one picture, and we cover it while Latent is in beta.

What one image costs us to generate, in US dollars, by resolution and quality.
ResolutionLowMediumHigh
FHD$0.0044$0.0398$0.1590
2K$0.0062$0.0553$0.2211
4K$0.0111$0.1001$0.4003

A caption costs us ≈ $0.0013.

What forty-two images cost us, in US dollars, by resolution and quality.
ResolutionLowMediumHigh
2K$0.36$2.42$9.39
4K$0.57$4.30$16.91

The honest note

Why Latent is free while it is in beta

  • It is a beta. We are testing the studio with real businesses, and we cover the generation costs while we do.
  • Paid plans come after the beta. Beta users hear first.
  • No date is promised, because none is set.
  • Nothing charges during the beta, because no card exists to charge.

Questions

Asked about the money

Is it really free?

Yes. Free while in beta: no plans, no prices, no card. Generation, editing, captions and publishing are all included, and none of it is sold separately.

Do I need a credit card?

No. No card is collected when you sign up, and none is collected after. Nothing can be charged, because nothing is on file.

What happens when the beta ends?

You are told in advance, and everything you made stays yours. Paid plans come after the beta, and beta users hear first.

Why show your costs?

Because free should be legible. When you can see what a generation costs us, free while in beta reads as a covered cost rather than a trick.

Free beta

The whole studio, free while Latent is in beta

There are no plans to choose between and nothing to pay. Sign up and the studio is open.

Try Latent freeNo card. Free while in beta.