Your marketingnow a prompt

Tell the AI assistant what you need and it handles the rest: images, captions, and posts ready to send. Your own photos steer every image, so your product keeps its label, its shape, its finish.

One product, ten looks

A prompt, becoming a post

Your photos go in, one prompt runs, and every post comes back with its picture and its caption. This is the studio at work.

Made in Latent

Generated in the studio from a prompt and a look, shown as they came out.

An unlabelled frosted-glass bottle on a rough stone plinth, warm rim light
A pale ceramic vase of dried grasses in a sunlit corner, long afternoon shadows
Folded knit textiles in oatmeal and clay tones stacked on a wooden bench
A rustic sourdough loaf on crumpled parchment, lit by a single warm source

A caption for each platform

Captions and hashtags are written from the same prompt, one for each platform, ready to edit or to send as they are.

See how it works

In one line

What does Latent do?

Latent turns a prompt into a month of social posts. Images steered by your own photos, captions written to match, ready to publish.

Your photos steer every image.
The label, the shape, the finish: Latent draws from what you upload, so the product in the post is the one you sell.
Captions arrive with the pictures.
Written to match each image, ready to edit or to send as they are.
Posts go out from one place.
Connect your accounts, set a queue, and the month publishes on schedule.

How it works

From a prompt to published

Four steps, one place. Nothing leaves the studio between them.

  1. Prompt

    Write the prompt

    Type what the pictures should be: “the matcha latte in a handmade cup, pale linen, morning window light.” Pick one of ten looks. Add up to nine of your own photos so the product stays yours. Set it once; every run reads it.

  2. Batch

    Run the batch

    One press fills a post’s empty image slots, up to ten pictures at a time, each at the shape its platform expects. The prompt and settings behind a good batch are kept with it, so it can be run again.

  3. Library

    Keep every picture

    Generated or uploaded, every image lands in one private library. Reuse a good one across posts, or hand it back as a reference to steer the next batch.

  4. Publish

    Send it out

    Pick the platforms, write or generate the captions, and publish now, at a chosen time, or at the next open slot in your queue. The file never touches your desktop.

What it does

Everything the shot needs

Your product stays your product

Attach your own reference photos and every generation reads them. The jar keeps its shape, the label keeps its words, the glaze keeps its colour, while the scene around them changes.

Fix the one wrong thing

When a picture is nearly right, paint over the part that isn’t and describe the replacement. Everything you liked stays exactly as it was.

One picture, every shape

A square feed image becomes a story without cropping. Latent extends the canvas and keeps every original pixel, so one good picture can be published at each platform’s shape.

Out to your accounts

One draft targets Instagram, Facebook and LinkedIn at once. A feed post and a story are two posts, each with its own caption and its own moment: now, a scheduled time, or the next slot in your weekly queue.

Ask the assistant

Start with no idea

Type a first line and the assistant takes it from there, one small question at a time: platforms, pictures, captions. The draft builds as you answer, and going live stays your own press.

Open the studio

Why it’s built this way

Built for the run, not the one-off.

Most image tools are designed around a single beautiful result. A social calendar is not one picture. It is thirty of them, on four shapes, in one look, out the door before Thursday. Latent is built around that.

Volume is the job

A calendar is this month’s thirty pictures, not one. Latent works in batches, so thirty is an afternoon, not thirty sittings.

No gap to fall into

Making the picture and publishing it happen in one place. Nothing is exported, renamed, re-cropped or lost between two tools.

The words come with the pictures

A post is a picture and a caption. Latent writes the words from the same prompt the pictures run on, and writes around anything you typed yourself, never over it.

Latent starts where the need is sharpest: one person, one brand, three platforms. More brands per account, teams, and more platforms are the road from here.

By the numbers

Looks
10
Reference photos per run
Up to9
Pictures per press
Up to10
Platforms
3
Shapes
4

Early users

The people using it first

Four studios have been working in Latent since before it opened: a potter, a baker, a knitwear label and a skincare brand. First name and what they do, which is all any of them agreed to.

One good picture used to mean an afternoon of cropping it down into every shape a platform asks for. This extends the frame instead of cutting into it, so the feed post and the story are genuinely the same photograph. Both go out to all three accounts with their own captions.
PriyaSocial lead, Salt Meridian
It asks before it spends anything. That sounds small until you have used the ones that don’t.
TomásOwner, Larkmoor Bakehouse
I hand it three photos of the glaze and it stops guessing. The pot in the picture is the pot on my shelf. Same lip, same speckle, same weight to it.
MayaFounder, Kiln Verity
We used to reshoot the whole set over one wrong shadow. Now I paint over the shadow, say what belongs there instead, and everything I already liked survives it.
DevinBrand lead, Hessle Knitwear

Questions

The fine print, in plain language

What is Latent?

An AI studio for social posts. You write a prompt; Latent makes the pictures, writes the captions and publishes them to Instagram, Facebook, LinkedIn, each at the shape the platform expects.

Will the images look like my product?

Yes, when you give it your photos. Attach up to 9 of them and every picture follows them: the same shape, label and finish. If one detail is still off, paint over it and say what belongs there; the rest stays as it was.

What does joining actually get me?

The whole studio in one place: prompts, batches of up to 10 pictures at a time, fixes, every shape, captions and a private library. Publishing, now, later or from a weekly queue, comes with a paid plan. Nothing spends credits without asking you first.

I don’t know what to post. Does that matter?

No. Type a rough first line and the assistant asks one short question at a time: where it is going, what the pictures should show, what the captions should say. The draft builds as you answer, and nothing goes live until you send it.

Who can see my photos and pictures?

Only you, until you publish. Your photos and everything you make sit in a private library, and there is no public gallery or shared feed.

Do I need an account?

To make and publish, yes: your prompts, photos, library and connected accounts live in it. Signing up takes an email address and a password, and you can look around the studio before you do.

Do I need to install anything?

No. Latent runs in your browser. The pictures are made and published from the same place, so no file passes through your desktop.

Your next month of posts, from one prompt.

The studio is open, and every account starts free. Everything you make stays yours.