Stop reshooting the setover one wrong shadow.
Phone photos of the piece in. A month of Instagram, Facebook and LinkedIn posts out, captions written.
Posts in every look
The short answer
How does AI product photography work for a clothing label?
Upload up to nine photos of the real garment. Latent preserves its shape, colour, weave and the text on your label, then generates a month of posts with captions for Instagram, Facebook and LinkedIn. Free to start.
Before and after
A phone photo in. A post out.
Drag the line to compare the photo you take with the post Latent makes from it.
Made for apparel
The posts you already make
Drop day
The whole drop pictured and captioned before it goes live.
Every colourway
Each colourway true to the fabric, across the whole set.
The lookbook
Flat lays and rails in one look, from the first piece to the last.
How it works
Your product, kept. The rest, made.
- Inpaint
Fix the shadow, keep the set
One wrong shadow used to mean staging the set again. Paint over it, say what belongs there, and the rest stands, the fold you spent the morning on included.
- Reference photos
References keep the knit the knit
Prompt-only generation invents garments and drifts the colour. Latent starts from up to nine photos of the real piece: same weave, same colourway, same stitch at the cuff.
- A drop at a time
One prompt becomes the drop
A drop is a full set of pictures, and the feed wants posts between drops. One prompt, and the assistant drafts the month while the reference photos hold the weave.
- Every shape
One shot, every shape
A feed post, a grid tile and a story are three shapes of one photograph. Latent extends the frame instead of cropping, so the hem stays in all three.
- Captions and publishing
Captions written, posts published
Each picture arrives with its caption, written again for Instagram, Facebook and LinkedIn. You read every caption, and nothing publishes without you.
Instead of the patchwork
A photo is not a marketing calendar
Single-picture tools stop at the picture. The set still has to be captioned, resized and sent, in whatever tab does each job.
- a photo editor
- a background remover
- a caption writer
- a scheduler
One prompt makes the picture, the caption and the post. One browser tab, nothing to install.
Still images and captions, out to Instagram, Facebook and LinkedIn. Product and flat-lay stills, not people wearing the clothes. No video and no Reels yet. More places to publish are the road from here.
From the pilot studios
We used to reshoot the whole set over one wrong shadow. Now I paint over the shadow, say what belongs there instead, and everything I already liked survives it.
Asked before trying it
Can it keep a whole drop looking like one set?
Yes. Choose one look and generate the whole drop in it. Latent takes up to nine reference photos per product, and every picture is steered by the same set and lit the same way, so the grid reads as one set instead of a run of shots taken on different days.
Can Latent show a garment worn by a person?
No. Latent makes product stills: the flat lay, the folded stack, the piece laid out on a surface. It does not generate people, so a shot of someone wearing the piece is still yours to take. Everything else the drop needs, Latent makes.
Do I have to say a post is AI-generated?
Rules differ by platform and they change, so check each platform's current policy before you post. On Latent's side the facts are these: images are generated from photos of your real product, you review every image and caption before publishing, and nothing goes out without you.
Who sees the product photos I upload?
Only you. Reference photos go into your private library. There is no public gallery and no shared feed.
Is Latent really free?
Yes, to start. Every account begins on the Free plan. A paid plan adds connecting your accounts and publishing, and Latent asks before it spends anything.
Do I need to install anything?
No. Latent runs in the browser. Photograph the piece, type a prompt, review, publish.
Start free
Start free. Upgrade when a post is ready to go out.
Make the pictures, fix the one wrong thing, and send the posts. Everything you make stays yours.